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5 reasons to take the plunge

Imagine that I have a little business in a small seaside town. A hair and beauty salon perhaps. The town did well enough once upon a time. The visitors flocked here, they were never part of my core business, but it kept the town vibrant and the winter months were a well-earned rest rather than a nervous break for businesses wondering whether another wet season might possibly be their last. So as you might guess, the town is looking pretty run down these days. And my business? Well, there’s no point spending money doing it up is there? I’m always pretty busy, recession or not, I’ve got a loyal clientele and the people around here can’t afford to pay much more than they already do; how would I make my money back? (more…)